Summer Surprises can be described as The
Summer Capital of Fun. In Dubai, Summer
heralds a special time for children, it's
when Dubai Summer Surprises kick off, bringing
color, excitement and above all, loads of
surprises to the city.
was launched in the summer of June 1998
as yet another pioneering initiative from
the Government of Dubai to boost tourism
and shopping in Dubai, with the long-term
objective of turning Dubai into a year-round
it has evolved into a yearly event which
children from all over the world eagerly
look forward to. For ten whole weeks there's
never a dull moment for kids, which is the
main concern of DSS, since the year it was
Summer Surprises had a clear mandate to
energize trade and tourism during the relatively
lean summer months by drawing vacationing
families to hotels, shopping malls, entertainment
centers and other climate-controlled venues.
it unfolds weekly surprises from June to
August under different themes, with the
involvement of different Government departments
and the support of Key Sponsors and other
companies from the private sector.
malls, under the umbrella of the Dubai Shopping
Malls Group (DSMG), become hubs of entertainment,
providing shows and hosting key events of
the different surprises. On the other hand,
hotels and hotel apartments offer a variety
of discounted packages, enabling families
to have a cost-effective, fun filled holiday.